From Technical Innovation to Commercial Success

Your GTM challenge is unique. My approach is field-tested. With 20+ years scaling revenue from startups to enterprise SaaS companies like Palantir, I help AI and tech founders build GTM engines that actually work.

Field-Tested GTM Leadership That Delivers Results

I've closed over £100M in revenue and scaled teams from 0 to 50+ sellers. But what matters most? I've been in the trenches, from early-stage startups to enterprise giants like Palantir, learning what actually works when bringing technical solutions to market.

Led Palantir's UK GTM Strategy
£100M+ in Career Revenue
0-to-50+ Team Builder
Startup to Enterprise Experience
£100M+
Career Revenue
0-to-50+
Team Builder
Palantir
GTM Leader

GTM Advisory Services Built for Technical Founders

Scaling GTM is hard. The best founders are often engineers who build amazing products but need help with commercialization. That's where I come in.

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GTM Strategy & Planning

Build a go-to-market engine that turns your technical advantage into commercial success. From positioning to pricing to sales methodology, I'll help you create a repeatable, scalable GTM motion.

Deliverables: GTM playbook, Sales methodology, Territory prioritization, Pricing strategy
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Sales Team Building & Leadership

Whether you're hiring your first sales rep or scaling the team, I'll help you build and lead a sales organization that delivers predictable revenue growth.

Deliverables: Team structure, Hiring plans, Compensation design, Training programs
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Product-Market Fit & Investor Readiness

Bridge the gap between product vision and market reality. Get actionable product feedback and prepare compelling investor narratives that secure funding.

Deliverables: Product positioning, Investor pitch coaching, Market validation, Customer discovery

Rapid Deal Acceleration

Inspired by my Palantir success, I help startups compress sales cycles and accelerate proof-of-value, turning months-long evaluations into days.

Deliverables: Proof-of-concept frameworks, Rapid pilot methodologies, Executive engagement, Deal strategy

Engagement Models

Advisory Retainer

Ongoing strategic guidance and support

Project-Based

Focused engagements for specific GTM challenges

Fractional GTM Leadership

Part-time executive support for pre-seed to Series C startups

Paul Roberts - Your GTM Architect

I translate technical excellence into commercial success

With over two decades in the trenches of tech sales, I've seen what works - and what doesn't - when bringing innovative products to market. My journey from individual contributor to GTM leader at companies like Palantir has taught me one crucial lesson: the best GTM strategies are built in the field, not the boardroom.

At Palantir, I helped revolutionize how enterprise AI products go to market, pioneering the AIP bootcamp approach that compressed 90-day pilots into 2-3 day sprints. This wasn't just about speed - it was about proving value fast and closing bigger deals quickly.

Throughout my career, I've:

  • • Closed over £100M in revenue across startups and enterprises
  • • Built sales teams from 0 to 50+ high performers
  • • Launched new products and opened new markets across UK, EMEA, APAC, and US
  • • Mastered the art of translating technical value to business stakeholders

What Makes Me Different:

"My approach isn't theoretical - it's been forged through 20 years as an individual contributor and leader. I specialize in establishing new GTM practices based on what actually works in the field, not what looks good in a playbook."

What Clients Say:

"Easy and fun to work with, a quick learner who gets both the technical and commercial sides of our business."

Company Details

Pro Advisory Services Limited
Company Number: 16546109
Registered in England & Wales

Ready to Build Your GTM Engine?

Whether you're a technical founder looking to scale or a CEO needing GTM expertise, let's discuss how field-tested strategies can accelerate your growth.

Schedule a 30-minute GTM strategy discussion